For Economic Development Professionals

Catalina Consulting is a specialist in securing high-value foreign direct investment, with particular expertise in strategic sales and marketing.

Our team has a unique, proven track record of winning high-salary FDI from large corporations, fast-growth middle market companies and start-up businesses. This is what differentiates us from our competitors – we deliver jobs.

We work with economic development professionals that represent cities or regions with ambitious growth plans. We help them to shape their proposition to meet investor needs, to develop their skills and expertise and to maximise investment opportunities.

We are engaged mainly by professionals who are already successful, but who want specific support in key areas of the investment process.

Our approach is bespoke and personalized. Many of our clients engage us to fulfill specific requirements, perhaps to grow their network of industry contacts, deliver qualified meeting programmes, engage directly with target investors or to help to develop sales capacity in a target market. Others hire us to be their dedicated in-market representatives.

We build reliable and trusted relationships with our clients, providing long-term value for their business.


We are skilled in the creation of compelling, competitive propositions that enable economic development professionals to differentiate their cities and regions against rival locations and to secure anchor investment

Our experience includes:

  • Developing the Fund Administration proposition for Northern Ireland and securing FDI from Augentius Fund Services and Heritage Fund Services
  • Creating the Legal Services Proposition for Northern Ireland and securing FDI from Allen & Overy, Herbert Smith Freehills and Axiom Law
  • Refining the FinTech Proposition for Northern Ireland and securing FDI from Chicago Mercantile Exchange

We are expert in tracking market trends, in identifying opportunities with fast-growth companies and in winning high-value FDI

Our experience includes:

  • Monitoring trends in reshoring of customer service functions, identifying an opportunity with Everything Everywhere and working with its leadership team to reshore more than 600 jobs to the UK, selecting outsourced service partners Convergys and Eishtec.
  • Tracking companies that were considering shared services options, identifying opportunities with Barclays and Alexander Mann, and securing high-salary FDI for Northern Ireland.
  • Identifying consulting companies that were developing new products and services for their customers and securing high-salary FDI in Data Analytics for Northern Ireland from Deloitte.

The investment decision-making process often spans multiple geographies, particularly in the case of major corporates. We are adept in strategic account development, proficient in navigating multi-location accounts, in mapping the decision-making process and in ensuring that the economic development teams that we represent are building relationships with the right people.

We have an extensive network of CXO contacts in the Engineering, Technology, Financial and Professional Services sectors and we are frequently asked to advise on the development of FinTech clusters.

We  are proficient in developing and delivering effective and enjoyable learning and development programmes, and in providing confidential executive coaching

We can create an impactful programme for the entire sales team, deliver specific workshops to small groups or provide one-to-one coaching and mentoring to individuals

Our experience includes:

  • Creating and delivering a learning and development programme for high-performance FDI sales for Invest Northern Ireland
  • Creating and delivering international sales training workshops for Enterprise Estonia
  • Delivering leadership development programmes for Caterpillar and Thomson Reuters
  • Delivering a government-backed export sales training programme for more than 400 sales managers in the US, Europe and APAC