Karena Vaughan is Founder and Managing Director. She is an expert in strategic business development with a proven track record in helping leaders of fast-growth companies to select the optimum location for their business and to grow sales. Karena’s expertise and experience are drawn from a highly successful career in international business and economic development.
As Director Europe & Russia with Invest Northern Ireland, Karena worked with Chicago Mercantile Exchange, Barclays, Everything Everywhere and Convergys as well as fast-growth middle market companies including Augentius Fund Services, Heritage Fund Services and Fintru, on location strategy.
Karena additionally led sales teams to secure investment for Northern Ireland from Allen & Overy, Herbert Smith Freehills, Axiom Law, MITIE, Alexander Mann and Eishtec. From a global supply chain perspective, Karena devised and instigated programmes of engagement with Airbus and Boeing for SMEs in the engineering industry.
Karena played a key role in the transition of Northern Ireland from a region of relatively low-value investment to one of the leading UK investment locations.
As General Manager and Sales Director with boutique learning and development company Edge, Karena led the development and delivery of multi-location sales and leadership training programmes for Caterpillar, Thomson Reuters, HP and Coca-Cola. She was also responsible for training more than 400 export sales managers for companies including Terex and Ryobi in the US, Europe and APAC.
Karena’s early career was spent with BT and Xerox (UK) Limited where she worked on complex projects in outsourced managed services and technical support.
Karena is equally comfortable leading a Board discussion, designing a location strategy, engaging with prospective investors or delivering sales training.
She received her MBA from Ulster University and her MA and B.Ed Hons from Queens University Belfast. Fluent in French, she is a Prince II practitioner and has completed the Building Business in Emerging Markets Programme at Harvard Business School.
Karena is currently undertaking her Private Pilot’s Licence.
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