Winning in Emerging Markets

We have enjoyed re-reading ‘Winning in Emerging Markets, a RoadMap for Strategy and Execution’ by the fantastic Tarun Khanna. Our MD had the privilege of attending one of his recent Harvard programs and found him to be as impressive delivering a seminar as he is in print.

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those high growth regions.

A recommended read for businesses that are considering expansion and would welcome some truly expert input.