With time on our hands and nowhere to go, we were glad of a reading recommendation from Thomas Russell, CEO, Think Evolve Solve, one of our Dublin Regtech clients –
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets, by
Having read the first chapter, we are already hooked and happy to pass on the recommendation to other friends and contacts.
In today’s world, it’s no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.
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